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Social Media Manager – Enterprise Government RelationsLouisville, Kentucky

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Current Kindred Healthcare employees apply here.

Job # 402175 Date posted 02/13/2021


This is a Contract Position for our Support Center in Louisville, Kentucky.


As a member of the Marketing and Communications team,  this team member will work closely with key stakeholders in Government Relations to identify communications priorities that advance Kindred’s legislative and regulatory priorities, develop innovative and engaging content – ranging from coordinated campaigns to one-off posts/responses – to support those goals, lead the day-to-day tactical implementation of approved social content on Kindred’s policy-focused channel(s), and support related monitoring of social responses/mentions. This individual also will work collaboratively with members of the Marketing and Communications team to develop successful social media strategies and  social content for enterprise social channels that communicates/advances the value proposition of Kindred and its various lines of business, as well as highlights the company’s commitment to and progress in fields related to corporate responsibility, culture, Inclusion and Equity, employee spotlights, patient success stories, and other traditional corporate social responsibility topics.

Essential Functions:

  • Interfaces with key internal stakeholders to establish, maintain and drive social editorial calendar for government relations and other corporate responsibility topics.
  • Conceputalizes, writes, edits, coordinates design, obtains approvals, and publishes high-quality social media content designed to advance Kindred’s legislative and regulatory priorities, and enhance Kindred’s corporate reputation.
  • Monitors daily various media tools for possible information that may be related to key government relations or corporate interests/initiatives.
  • Ability to work with multiple systems simultaneously and draw conclusions from multiple data sources.
  • Identifies trends and insights and recommends actions.
  • Presents updates along with Dir Social Media, Sr Director Enterprise Communications and Sr Director Communications and Public Policy, to departmental VPs and above to share progress/results.


  • Working knowledge of Twitter, Facebook, Instagram, LinkedIn, and other prominent social media platforms.
  • Familiarity with common social media listening/scheduling/publishing platforms.  Experience and certifcation with Sprinklr preferred. 
  • Knowledge of creating listening topics and related responses within a social media monitoring/publishing platform.
  • Ability to maintain a high level of discretion regarding confidential and proprietary data.
  • Ability to support projects, ensuring that projects are clearly defined, systematically executed, and results oriented. Adherence to Project Management processes and standards within the organization are required.
  • Capable of working independently and delivering appropriate and timely feedback to management and team members as required.
  • Strong desire to learn and teach.
  • Approximate percent of time required to travel:   0%


  • Bachelor’s Degree in Marketing, Communications, Political Science or relevant field required.
  • Minimum of 2-4 years proven work experience managing social media channels, and deep understanding of corporate social media best practices.
  • Experience working in a highly regulated industry is preferred.
  • Excellent copywriting skills with direct experience in content development/management.
  • Ability to effectively communicate vision/needs for images, infographics, and videos to graphic designers, video editors, and other creative professionals. Advanced knowledge of Adobe Creative Suite is a plus.  
  • Proven analytical ability, including using data to demonstrate reach/impact/effectiveness of social media efforts to internal stakeholders.
  • Knowledge of online marketing channels and familiarity with design concepts for web/social content.
  • Demonstrated understanding or interest in U.S. politics, including legislative process and staffing structures, regulatory agencies, etc.
  • Experience in healthcare industry or governmental/regulatory agency preferred, but not required.
Apply Now

Current Kindred Healthcare employees apply here.

  • Benefits and Recognition

    Benefits & Recognition Our goal is to offer valuable compensation and incentive programs that enables us to attract, reward, retain, and motivate highly qualified individuals. Compensation can include bonus plans and recognition for going above & beyond.

  • Healthcare

    Healthcare We offer a variety of Health Savings Account (HSA) and PPO plan options.

  • 401(k) Plan

    401(k) Plan Employees can contribute pre-tax dollars through payroll deduction.

  • Paid Time Off

    Paid Time Off Your work/life balance is important to us. We offer our employees a flexible Paid Time Off program.

  • Wellness Program

    Wellness Program We offer tools, resources and support for weight loss, stress reduction, smoking cessation and making overall healthier choices.

  • Community

    Community Community involvement is consistent with our company's principles and with our mission of customer service and quality care.

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You have high standards. So do we. Find your future with Kindred, the country’s largest provider of post-acute care. A career here will allow you to learn, thrive and grow in a positive and supportive environment where your input matters. Join us and see all that you can accomplish when you combine your talent, skills and dedication with a highly successful and compassionate healthcare leader.

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Nursing excellence practiced here. Kindred is one of the largest, most successful providers of post-acute care in the country and our nurses are a big reason why. Here, you’ll engage our patients and their families by providing the skill, comfort and compassionate care needed for the best possible outcomes and reducing lengths of stay and unnecessary re-hospitalizations. Join our dedicated staff and gain valuable experience as you learn, grow and thrive in a positive and empowering environment.

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Rehabilitation is the key to everything we do. And our caring, compassionate therapists are proud to lead the way. As the largest diversified provider of rehabilitation therapy in the country, we’ve been managing rehab for more than 30 years. Whether you are a physical, occupational or speech-language therapist, we have opportunities that allow you to provide exceptional care in an environment committed to career growth and continual learning and support.

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