Marketing Manager Enterprise Recruitment Louisville, Kentucky
This is a Contract Position for our Support Center in Louisville, Kentucky.
Kindred Healthcare is seeking a manager of enterprise recruitment marketing to help Kindred execute and improve traditional outreach, email marketing and digital marketing initiatives, as well as focus on prioritization of requests and ROI. Must have experience in the development and implementation of recruitment marketing strategy and a sound understanding of the recruitement lifecycle for use in better decision making for Kindred’s goals in hiring and retention.
Focus on Kindred’s enterprise- wide recruitment marketing efforts, helping analyze and optimize multi-media campaign efforts.
Provide monthly synopsis of media performance to senior leadersip via Metrics Gateway.
Analyze where applicable, current media performance against LOB or market performance.
Work with Marketing Director to summarize key hiring metrics for Senior Leadership.
Support, implement and analyze local enterprise recruitment marketing initiatives.
Manage intake of field requests and coordinate with Marketing Coordinator on output.
Act as final approver on marketing collaterals per LOB or per market.
Ability to effectively handle multiple projects at once
Good writing and presentation skills
Proficient at Microsoft products, ie. Word, Excel and PowerPoint
- Effective communicator
Good project management skills
Capable of working independently and delivering appropriate and timely feedback to management and team members as required.
Approximate percent of time required to travel: 0%
Bachelor’s Degree in Marketing or Communications required.
Certified Associate in Project Management preferred.
4+ years experience in marketing (recruitment marketing preferred).
Experience in ad trafficking and/or print buying.
Experience in email marketing, advertising and marketing analytics.
Understanding of candidate experience and the critical process from pre-application to start date.
Experience in the Healthcare industry is strongly preferred
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