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Marketing Manager, Business DevelopmentLouisville, Kentucky

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Job # 444391 Date posted 09/23/2022

Description

We are recruiting for a Marketing Manager, Business Development to join ScionHealth. This position will be considered for remote work.

Summary:

We are seeking an enthusiastic, team-oriented and self-starting Marketing Manager! The Marketing Manager supports the ScionHealth growth strategy by helping to lead Business Development marketing strategy. The Marketing Manager gathers information from internal and external sources to guide marketing and advertising work and helps coordinate efforts of creative, media, production, data analysis and other marketing department disciplines.

In collaboration with the DVP of Marketing, the Marketing Manager will help plan, execute and improve advertising and digital marketing initiatives. The position will support business growth (i.e. joint ventures, M&A and other protfolio expanding arrangments) by managing and owning the online strategy to drive target audiences to, and to engage with, online properties. This person will be responsible for connecting, standardizing, measuring and improving brand presence including, but not limited to, paid and organic social media, search, website, digital advertising, brand partnerships, and thought-leadership blog content in collaboration with ScionHealth’s marketing and communications team, agency partner and division leaders.

If you are looking for an opportunity that allows you to lead, create, build and thrive in a start-up energy, this is a role for you!

Essential Functions:

  • Manage marketing strategy, marketing automation and advertising campaigns for B2B/Business Development marketing initiatives
  • Provides proactive, organized project management support for complex, multi-channel marketing, communications and advertising campaigns ensuring on time and on budget delivery from in-house and agency/vendor partners
  • Directs lead management strategies to establish ScionHealth and our brands as a thought leader in the industry, increase top of mind brand awareness/preference and provide the business development team with qualified leads
  • Creates strategic content and re-purpose existing content across channels and marketing campaigns to build awareness, promote preference, and generate leads; including development of value propositions and other written content
  • Collaborate with internal teams, including creative, social media, business development, as well as external partners to produce relevant content for advertising campaigns
  • Leads strategic projects related to marketing including launching new campaigns based on net new/shifting business priorities
  • Responsible for reviewing copy, artwork, printers’ proofs and checking digital files; see that all work completes the standard approval process before being reviewed by internal stakeholders
  • Analyze online opportunities, determine and communicate cross channel implications/integrations
  • Ensure the appropriate brand standards and messages are used in all campaigns and programs
  • Work with the web team to maximize SEO capabilities to ensure that web properties are optimized for search engines
  • Key stakeholder in improving the usability, design, content and conversion of digital properties
  • Manage the development and overall strategy of campaign landing pages
  • Monitor and elevate data integrity within and between data platforms and across teams
  • Design and implement test plans across web and digital advertising
  • Review analytics reports and oversee any required performance deep dives and optimizations
  • Ensure data, learnings and optimizations from digital campaigns are reported across all teams
  • Assist in social media content development and influencer strategy
  • Analyzes data trends to determine if adjustments to marketing tactics are required
  • Supports the DVP of Marketing Director with fulfillment of field needs in one off advertising requests, pitch presentation development, etc.

Knowledge/Skills/Abilities:

  • Direct experience with online advertising/media, direct marketing, websites and e-mail campaigns, including knowledge of mass media communication and dissemination, advertising and marketing trends is desired
  • Digital experience desired to help move existing and develop new media campaigns based on advanced technologies and strategies
  • Ability to thrive in a deadline-driven environment; effectively managing multiple tasks with changing priorities
  • A curiosity for digging into marketing outcomes and drive to improve tactics and processes
  • A data-forward thinker who can intake figures/results, glean insights and implement next steps
  • Coordinated planning/project planning skills; experience in taking marketing projects from concept to completion – including coordinating with printers and vendors
  • High degree of organization and follow through
  • Employs conceptual, visual and creative thinking to successfully collaborate with subject matter experts, senior executives, graphic artists and website designers
  • Expertise in building relationships and networking
  • Strong written and verbal communication skills required as well as the ability to work in a collaborative environment
  • Prior marketing, advertising or interactive agency exposure
  • Prior healthcare marketing experience
  • Experience in Excel, Word and PowerPoint is required
  • Approximate percent of time required to travel: 5%

Qualifications

Education:

  • Bachelor’s degree required

Experience:

  • 7+ years of advertising/digital/marketing-related experience (in the healthcare field or business development, preferably)
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  • Benefits and Recognition

    Benefits & Recognition Our goal is to offer valuable compensation and incentive programs that enables us to attract, reward, retain, and motivate highly qualified individuals. Compensation can include bonus plans and recognition for going above & beyond.

  • Healthcare

    Healthcare We offer a variety of Health Savings Account (HSA) and PPO plan options.

  • 401(k) Plan

    401(k) Plan Employees can contribute pre-tax dollars through payroll deduction.

  • Paid Time Off

    Paid Time Off Your work/life balance is important to us. We offer our employees a flexible Paid Time Off program.

  • Wellness Program

    Wellness Program We offer tools, resources and support for weight loss, stress reduction, smoking cessation and making overall healthier choices.

  • Community

    Community Community involvement is consistent with our company's principles and with our mission of customer service and quality care.

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Nursing excellence practiced here. Kindred is the nation’s largest specialty hospital company, and our nurses are a big reason why. Here, you’ll engage our patients and their families by providing the skill, comfort and compassionate care needed for the best possible outcomes and reducing lengths of stay and unnecessary re-hospitalizations. Join our dedicated staff and gain valuable experience as you learn, grow and thrive in a positive and empowering environment.

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Rehabilitation is the key to everything we do. And our caring, compassionate therapists are proud to lead the way. As one of the largest providers of rehabilitation therapy in the country, we’ve been managing rehab for more than 30 years. Whether you are a physical, occupational or speech-language therapist, we have opportunities that allow you to provide exceptional care in an environment committed to career growth and continual learning and support.

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