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Marketing CoordinatorLouisville, Kentucky

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Current Kindred Healthcare employees apply here.

Job # 404711 Date posted 04/19/2021

Description

This is a Contract Position for our Support Center in Louisville, Kentucky.

Summary:

Kindred Healthcare is seeking a coordinator of enterprise marketing to help Kindred plan, execute and improve advertising, email marketing and digital marketing initiatives, as well as focus on marketing analytics. Must be able to communicate across internal and external teams, highly proficient in project management, and able to particiapte analytic review and analysis for better decision making for Kindred’s Marketing and Communications.

Essential Functions:

  • Assist in executing marketing strategy and advertising campaigns for Kindred Healthcare's hospital services.
  • Help execute strategies to establish Kindred as a thought leader in the industry, increase the Kindred brand top of mind awareness/preference and provide the sales team with interested and qualified leads.
  • Focus on Kindred’s enterprise wide advertising efforts, helping analyze and optimize digital advertising, social and multi-media campaign efforts.
  • Project manage advertising assets, intaking deadlines, specs and submitting for creative deveopment.
  • Project manage performance through analyzing and optimizing digital advertising, social and multi-media campaign efforts so that key learnings are always applied to future work.
  • Work with and draw conclusions from multiple data sources to identify trends, insights and recommended action.
  • Assist in planning and executing digital marketing development, online content, user experience and reporting analytics,improving the usability, design, content and conversion of Kindred’s digital properties.
  • Ensure cohesive customer experience by analyzing online opportunities; determine and communicate cross channel implications/integrations.
  • Work with Kindred’s web team to maximize SEO capabilities to ensure that Kindred’s sites are optimized for search engines.
  • Monitor and elevate data integrity within and between data platforms including Salesforce, Marketo and Google Analytics.
  • Assist in designing and implementing test plans to understand drivers of response and value on creative assets and campaign strategies.

Knowledge/Skills/Abilities:

  • Strong project management skills; ability to manage multiple deadlines and plan asset timelines accordingly
  • Good writing and presentation skills
  • Ability to effectively handle multiple projects at once
  • Proficient at Microsoft products, ie. Word, Excel and PowerPoint
  • Effective communicator
  • Good project management skills
  • Ability to work on project teams
  • Capable of working independently and delivering appropriate and timely feedback to management and team members as required.
  • Strong desire to learn and teach.
  • Approximate percent of time required to travel:   5% or less

Qualifications

  • Bachelor’s Degree in Marketing or Communications required.
  • 3+ years experience in marketing.
  • Experience in email marketing, advertising and marketing analytics.
Apply Now

Current Kindred Healthcare employees apply here.

  • Benefits and Recognition

    Benefits & Recognition Our goal is to offer valuable compensation and incentive programs that enables us to attract, reward, retain, and motivate highly qualified individuals. Compensation can include bonus plans and recognition for going above & beyond.

  • Healthcare

    Healthcare We offer a variety of Health Savings Account (HSA) and PPO plan options.

  • 401(k) Plan

    401(k) Plan Employees can contribute pre-tax dollars through payroll deduction.

  • Paid Time Off

    Paid Time Off Your work/life balance is important to us. We offer our employees a flexible Paid Time Off program.

  • Wellness Program

    Wellness Program We offer tools, resources and support for weight loss, stress reduction, smoking cessation and making overall healthier choices.

  • Community

    Community Community involvement is consistent with our company's principles and with our mission of customer service and quality care.

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You have high standards. So do we. Find your future with Kindred, the nation’s largest specialty hospital company. A career here will allow you to learn, thrive and grow in a positive and supportive environment where your input matters. Join us and see all that you can accomplish when you combine your talent, skills and dedication with a highly successful and compassionate healthcare leader.

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Nursing excellence practiced here. Kindred is the nation’s largest specialty hospital company, and our nurses are a big reason why. Here, you’ll engage our patients and their families by providing the skill, comfort and compassionate care needed for the best possible outcomes and reducing lengths of stay and unnecessary re-hospitalizations. Join our dedicated staff and gain valuable experience as you learn, grow and thrive in a positive and empowering environment.

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Rehabilitation is the key to everything we do. And our caring, compassionate therapists are proud to lead the way. As one of the largest providers of rehabilitation therapy in the country, we’ve been managing rehab for more than 30 years. Whether you are a physical, occupational or speech-language therapist, we have opportunities that allow you to provide exceptional care in an environment committed to career growth and continual learning and support.

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