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Director, Online Reputation ManagementLouisville, Kentucky

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Job # 444401 Date posted 09/23/2022


We are recruiting for a Director, Online Reputation Management to join our Corporate Communications Team in Louisville, Kentucky.

Job Summary: ScionHealth is seeking a Director of Online Reputation Management to support the Enterprise in monitoring and maintaining online sentiment and online profile accuracy, working to safeguard ScionHealth’s reputation across the internet through results-driven online reputation management strategies.

The Director of Online Reputation Management will collaborate with the division leadership and division marketing teams to create an online reputation management strategy that is both reactive to curent received reviews, as well as proactive with regards to new review collection. He/she will ensure processes are streamlined and optimized for the field in regards to carrying out patient interactions and new review capture. Must be well versed in social media strategy, online reputation management, strategic messaging, and public speaking.

Essential Functions:(Those functions that the individual who holds the position must be able to perform unaided or with the assistance of reasonable accommodation).

  • Develop strategies and tactics to boost build consumer trust
  • Work towards enhancing and building the organization’s reputation by constantly measuring the effectiveness of your strategies
  • Provide Online Reputation program field training and drive location implementation
  • Oversee review monitoring procedure with Support Center team
  • Manage review and social comment triage protocol
  • Day-to-day maintenance of the reputation-monitoring program and user access
  • Develop regular communications to users regarding system updates, best practices, and frequently asked questions
  • Provide customized reporting of reputation data to appropriate field and line of business leadership, sales teams, enterprise finance teams, and enterprise risk teams
  • Oversee business listing maintenance to ensure business listings are accurate and optimized
  • Establish policies and procedures, systems and standards that will help mitigate risk stemming from online commentary or reviews
  • Handle difficult situations or events with leadership teams to build a comprehensive strategy for event management
  • Management of third party vendor relationships operational budget


  • Must have a thorough understanding of search engine behavior, social media, forums, blogs, ratings and review platforms
  • Must be willing to work during on-call weekends
  • Must have excellent verbal and written communication skills
  • Experience with social listening platforms, like Sprinklr
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Must have strong organizational skills
  • Proficient at Microsoft products (i.e., Word, Excel and PowerPoint)
  • Excellent project management skills
  • Capable of working independently and delivering appropriate and timely feedback to management and team members as required.
  • Must read, write and speak fluent English
  • Approximate percent of time required to travel:   >5%
  • Performs other related duties as assigned



  • Bachelor’s Degree in Marketing, Communications required


  • Experience Preferred


  • At least 5-7 years in social media with experience in public relations, public speaking and team leading

Depending on candidate’s qualifications we may fill this at a different level.

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  • Benefits and Recognition

    Benefits & Recognition Our goal is to offer valuable compensation and incentive programs that enables us to attract, reward, retain, and motivate highly qualified individuals. Compensation can include bonus plans and recognition for going above & beyond.

  • Healthcare

    Healthcare We offer a variety of Health Savings Account (HSA) and PPO plan options.

  • 401(k) Plan

    401(k) Plan Employees can contribute pre-tax dollars through payroll deduction.

  • Paid Time Off

    Paid Time Off Your work/life balance is important to us. We offer our employees a flexible Paid Time Off program.

  • Wellness Program

    Wellness Program We offer tools, resources and support for weight loss, stress reduction, smoking cessation and making overall healthier choices.

  • Community

    Community Community involvement is consistent with our company's principles and with our mission of customer service and quality care.

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You have high standards. So do we. Find your future with Kindred, the nation’s largest specialty hospital company. A career here will allow you to learn, thrive and grow in a positive and supportive environment where your input matters. Join us and see all that you can accomplish when you combine your talent, skills and dedication with a highly successful and compassionate healthcare leader.

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Nursing excellence practiced here. Kindred is the nation’s largest specialty hospital company, and our nurses are a big reason why. Here, you’ll engage our patients and their families by providing the skill, comfort and compassionate care needed for the best possible outcomes and reducing lengths of stay and unnecessary re-hospitalizations. Join our dedicated staff and gain valuable experience as you learn, grow and thrive in a positive and empowering environment.

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Rehabilitation is the key to everything we do. And our caring, compassionate therapists are proud to lead the way. As one of the largest providers of rehabilitation therapy in the country, we’ve been managing rehab for more than 30 years. Whether you are a physical, occupational or speech-language therapist, we have opportunities that allow you to provide exceptional care in an environment committed to career growth and continual learning and support.

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