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Director of Recruitment MarketingLouisville, Kentucky

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Job # 434921 Date posted 06/28/2022


We are recruiting for a Director of Recruitment Marketing to join our Enterprise Communications Team. A remote candidate will be considered for this position.


We are seeking an experienced marketing leader to plan, execute and optimize recruitment marketing initiatives for the enterprise. The candidate will be responsible for digital media campaigns, event support, social media content, collateral creation and more. Proficiency in project management across many intiatives and a focus on digital media analytics are preferred. Must be able to communicate across internal and external teams, experience managing an agency partner and able to participate in analytic review and analysis for better decision making.

Essential Functions:

  • Lead recruitment marketing strategy and advertising campaigns across a diverse portfolio of brands. Inclusive of day-to-day management of the advertising agency of record, other external partners and internal stakeholders outside of the marketing department.
  • Participate in metrics and reporting to understand how digital marketing campaigns increase brand awareness, application volume or other key objectives.
  • Manage online content and website user experience, improving the usability, design, content and conversion of all digital properties within the candidate journey, including social media channels such as Facebook and LinkedIn and career site(s); in the form of display, video and webpage content.
  • Intake communication requests from internal partners across the country related to recruitment marketing – writing of job descriptions, mailers, post cards, eblasts, flyers, banner, yard signs, email headers, etc.
  • Intake media requests from internal partners across the country related to recruitment marketing – identification on situation in the market, development of media strategy and plan components in collaboration with agency, launch and reporting of initiative.
  • Manage all marketing programs related to national and local hiring events, in-person and virtual.
  • Identify areas of innovation and opportunity for recruitment marketing efforts. Learn, understand and explore emerging trends, technologies and best practices in digital strategy and execution.


  • Excellent writing and presentation skills
  • Ability to effectively handle multiple projects at once
  • Proficient at Microsoft products, ie. Word, Excel and PowerPoint
  • Effective communicator and collaborator
  • Excellent project management skills; ability to manage multiple deadlines and plan asset timelines accordingly
  • Ability to thrive in a deadline-driven environment; effectively managing multiple tasks with changing priorities
  • Ability to work on project teams
  • Capable of working independently and delivering appropriate and timely feedback to management and team members as required.
  • Prior marketing, advertising or interactive agency exposure through an mid-level or team leadership position desired
  • Approximate percent of time required to travel: 5% or less



  • Bachelor’s degree in marketing or communications required


  • 7+ years experience in marketing
  • Hands-on experience strategizing and collaborating cross-functionally
  • Experience in digital media and marketing analytics
  • Healthcare and/or recruitment marketing background preferred

Depending on candidate's qualifications, we may fill at a different level. 

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  • Benefits and Recognition

    Benefits & Recognition Our goal is to offer valuable compensation and incentive programs that enables us to attract, reward, retain, and motivate highly qualified individuals. Compensation can include bonus plans and recognition for going above & beyond.

  • Healthcare

    Healthcare We offer a variety of Health Savings Account (HSA) and PPO plan options.

  • 401(k) Plan

    401(k) Plan Employees can contribute pre-tax dollars through payroll deduction.

  • Paid Time Off

    Paid Time Off Your work/life balance is important to us. We offer our employees a flexible Paid Time Off program.

  • Wellness Program

    Wellness Program We offer tools, resources and support for weight loss, stress reduction, smoking cessation and making overall healthier choices.

  • Community

    Community Community involvement is consistent with our company's principles and with our mission of customer service and quality care.

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Nursing excellence practiced here. Kindred is the nation’s largest specialty hospital company, and our nurses are a big reason why. Here, you’ll engage our patients and their families by providing the skill, comfort and compassionate care needed for the best possible outcomes and reducing lengths of stay and unnecessary re-hospitalizations. Join our dedicated staff and gain valuable experience as you learn, grow and thrive in a positive and empowering environment.

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