Skip to main content

Behavioral Health Marketing and Communications ManagerLouisville, Kentucky

Apply Now

Current Kindred Healthcare employees apply here.

Job ID 391284 Date posted 08/19/2020

Description

This is a Contract Position for our Support Center in Louisville, Kentucky.

Summary:

The Marketing and Communications Manager primarily supports the Kindred Behavioral Health (KBH) Division’s marketing and communications department by managing projects from start to finish.  The role may also support other lines of business within Kindred Healthcare from time to time.  The Marketing and Communications Manager will manage a variety of marketing and communications projects, and develop content for KBH channels including, but not limited to, website, digital and traditional advertising, social media, brand partnerships, company profiles, blog, e-newsletter and sales materials.  The role also will require occasional internal communications support related to these efforts. The Marketing and Communications Manager gathers information from internal and external sources to guide and inform this work.


Essential Functions:

  • Assist in managing marketing strategy and advertising campaigns for Kindred Behavioral Health (KBH)

  • Help direct lead management strategies to establish KBH as a thought leader in the industry, increase the KBH brand top of mind awareness/preference and provide the sales team with interested and qualified leads.

  • Identify areas of innovation and opportunity for both B2C and B2B marketing and advertising efforts. Learn, understand and explore emerging trends, technologies and best practices in digital strategy and execution.

  • Collaborate with internal teams, including creative, social media, advertising, sales, as well as external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and the target audience.

  • Partner with the Directors of Marketing and Communications to produce content for KBH’s integrated marketing campaigns and promotions across social media, web, and email platforms.

  • Provide assistance with a variety of marketing projects including events, print advertising, multi-media advertising, branded merchandise and other projects as assigned.

  • Develop and maintain a content calendar for marketing channels including the blog, social media, paid media and email communications.

  • Write engaging B2B focused blog content on an ongoing basis to support and promote Kindred and to attract site visitors through search, social media and email subscribers.

  • Develop strategic white paper content from concept to completion, including conducting in-depth research and analysis of B2B healthcare topics.

  • Document marketing best practices and create resource guides for stakeholders to leverage in marketing efforts.

  • Serve as a thought leader and subject matter expert to establish platform-specific content benchmarks, KPIs and creative best practices.

  • Support business development team on B2B requests, including pitch deck, leave behind, white papers and other collateral.

  • Oversee and develop initiatives from concept through completion including project management, implementation and reporting.

  • Partner with external vendors to create and make materials available for stakeholders and field sites. Conduct evaluations of these partners, as needed, to ensure we maintain efficient and effective vendor partners.

  • Other duties as assigned.

Knowledge/Skills/Abilities:

  • Self-starter who can operate independently but provide timely, transparent reporting

  • Ability to thrive in a deadline-driven environment; managing multiple tasks with changing priorities

  • Coordinated planning/project planning skills
  • Knowledge of mass media communication and dissemination, advertising and marketing trends

  • Employ conceptual, visual and creative thinking to successfully collaborate with subject matter experts, senior executives, graphic artists and website designers

  • Experience in taking marketing projects from concept to completion – including coordinating with printers and vendors

  • Expertise in building relationships and networking
  • Digital marketing experience

  • Articulate communicator
  • High degree of organization and follow through
  • Detail oriented
  • Healthcare experience a plus

  • B2B Marketing / Communications experience a plus


Qualifications

Education:

  • Minimum Required: Bachelor’s degree in related field

Experience:

  • 3 + years of marketing / communications experience
  • Experience in project management, advertising, and marketing campaigns

Apply Now

Current Kindred Healthcare employees apply here.

High Standards Icon

You have high standards. So do we. Find your future with Kindred, the country’s largest provider of post-acute care. A career here will allow you to learn, thrive and grow in a positive and supportive environment where your input matters. Join us and see all that you can accomplish when you combine your talent, skills and dedication with a highly successful and compassionate healthcare leader.

High Standards Icon

Nursing excellence practiced here. Kindred is one of the largest, most successful providers of post-acute care in the country and our nurses are a big reason why. Here, you’ll engage our patients and their families by providing the skill, comfort and compassionate care needed for the best possible outcomes and reducing lengths of stay and unnecessary re-hospitalizations. Join our dedicated staff and gain valuable experience as you learn, grow and thrive in a positive and empowering environment.

High Standards Icon

Rehabilitation is the key to everything we do. And our caring, compassionate therapists are proud to lead the way. As the largest diversified provider of rehabilitation therapy in the country, we’ve been managing rehab for more than 30 years. Whether you are a physical, occupational or speech-language therapist, we have opportunities that allow you to provide exceptional care in an environment committed to career growth and continual learning and support.

Recently Viewed Jobs

You have not viewed any jobs yet.

Saved Jobs

You have not saved any jobs yet.

Sign up for Job Alerts

Get the latest job openings based on your skills and background sent directly to your inbox.

Sign up for Job Alerts

Get the latest job openings based on your skills and background sent directly to your inbox. Click "Add" after entering your interests, then click "Sign Up" and we’ll email you when an opening matches your criteria.

Interested InSelect a job category from the list of options. Search for a location and select one from the list of suggestions. Finally, click “Add” to create your job alert.

  • Sales and Marketing, Louisville, Kentucky, United StatesRemove

Connect with Our Recruiters

Share some preliminary info about yourself and we will contact you to discuss your career and future opportunities.

Connect with Our Recruiters

Please note this is NOT an application to a specific job. To apply for a specific job please click here and complete an online application.

When is the best time to reach you?

Which discipline do you work in?
Which setting do you currently work in?
Which setting are you most interested in learning about?